Marc Grossmann

805-987-9627 (h) 818-203-5698 (c)

Skype/Twitter/AIM: MGrossie

SKILLS

Exceptional Writer

Great Strategist
New Technologies/Social Media Expert
PC and Mac proficient
MS Word, Excel, PowerPoint, Outlook, WordPress
Adobe Acrobat, Photoshop, GIMP, Dreamweaver
Wikipedia, Facebook, MySpace, Twitter

EXPERIENCE

Highly experienced and innovative media expert who specializes in finding unique ways to garner attention for projects.
Tech-savvy, creative and an exceptionally strong writer, I have a track record of success in entertainment, corporate and non-profit marketing. I’ve also helped employers and clients win industry awards, increase sales and build strong consumer and trade reputations.

ICON West Media, Marketing Director 2009-present
• Specializing in publicity, promotions, social media management and email marketing, as well as online and traditional media placement services and strategies. Client industries include Consumer Products (Retail), Character/Brand Licensing, Entertainment, Financial Services, Health Insurance, Online Printing, Home Restoration, Utilities, Online Education and Bridal Services, among others.

Taffy Ent./Moonscoop/Mike Young Productions/Kabillion, Sr. Director, Worldwide Corporate Communications 2006-2009
• Executing worldwide PR and advertising strategies for three related companies, engaged in consumer products licensing and merchandising, international TV sales, animation production, online gaming and virtual worlds and new media multi-platform programming. Personally handled all trade and consumer media.
• Managed logistics for all corporate events, including planning, budgeting, designing trade show booths and staffing. Events included Licensing Expo, Kidscreen Summit, MIP/MIPCOM, Virtual Worlds Expo and more.
• Wrote and approved all trade and consumer-related collateral materials, including press releases, advertising, sales sheets, style guides and brand presentations. Also created and edited internal company newsletter.
• Implemented new media publicity campaigns which included the creation of Wikipedia pages, Facebook fan pages, YouTube videos, Twitter posts and more.
Helped increase revenues by 117% in 2007 and 10% in 2008; Won Kidscreen magazine “Distributor of the Year” award in 2008; Streamlined company-wide approvals and distribution processes, among other innovations

Marc Grossmann Public Relations, Publicity & Promotions Consultant 2003-2006
• Developed and implemented PR & promotional campaigns for entertainment and sports entities including Major League Baseball, Game Show Network, Telepictures, PBS, Walt Disney Television Animation, Best Western Hotels’ NASCAR sponsorship and the Mormon Tabernacle Choir.
• Created successful launch campaigns for cable TV networks The Tennis Channel and Anime Network.
• Guest speaker on Public Relations at the University of Southern California

NBC Entertainment, Senior Press Manager, Entertainment Publicity 1996-2003
• Managed national consumer publicity for NBC primetime programming, including “Just Shoot Me,” “Scrubs” and “Freaks and Geeks,” as well as numerous pilots.
• Formerly managed worldwide consumer and trade publicity for NBC’s children’s programming. Also managed overseas publicity for NBC Studios’ syndicated properties.
• Supervised all advertising and promotional materials created for the above-mentioned shows, as well as awards submissions and the creation of the Teen NBC (TNBC) website.
Created the NBC Teen Press Tour in 1997, to garner attention for shows not normally covered at the traditional TV Critics Association event.
Was one of the first press managers sending linked HTML emails to media.
Helped secure sponsorships and partnerships with Capitol Records and Primedia magazines.

Cartoon Network/Hanna-Barbera Cartoons, Inc., Director, Public Relations 1994-1996
• Supervised consumer and trade publicity for Cartoon Network and Hanna-Barbera's animated series. This included production and licensing PR - i.e., toy deals, home video releases, interactive games, etc.
• Supervised national consumer publicity for all Hanna-Barbera shows. Wrote all press releases and biographies, chose artwork, developed publicity plans and timelines, and oversaw network publicists.
• Supervised national publicity for Hanna-Barbera's ancillary products, i.e., Animation Art business, NASCAR Winston Cup race car, Hanna-Barbera website, etc. Involved in all aspects of planning through implementation. Oversaw the work of two publicists and coordinators on these projects.
• Developed strategic long-term publicity plans for all projects mentioned above.
Pushed for (and later oversaw) development of the first Hanna-Barbera website (and related URLs) before their value was recognized by executives.

Bender Helper Impact Public Relations, Sr. Account Executive 1991-1994
• Managed national publicity for numerous network, cable and syndicated programs.
• Clients included CBS, NBC, The Disney Channel, Paramount Television, Tribune Ent., Stephen J. Cannell Prods., Samuel Goldwyn Television and others.
• Supervised account team of junior account executive and assistant.
• Handled trade and consumer publicity for clients at NATPE and MIPCOM.
• Conducted media trainings for clients new to the entertainment industry.
• Conceived and wrote successful business proposals and publicity plans for potential new clients.

EDUCATION University of Southern California, Los Angeles, CA
B.A., Public Relations

AFFILIATIONS Entertainment Publicists Professional Society (EPPS)
-- Board of Directors & Publicity Chairman 1998-2007

Academy of Television Arts & Sciences